CASL
Policy Statement
This document sets forth the policy of leadondemands and is designed to provide reasonable assurance that (I) a consistent process is followed with respect to the dissemination of commercial electronic messages leadondemands and prospective clients in Canada, and (ii)leadondemands sending commercial electronic messages from and/or to a computer system(s) in Canada comply with the requirements of CASL.
The leadondemands Anti-Spam Policy (“Anti-Spam Policy”) and related procedures (the “CASL Procedures”) require that all leadondemands sending CEMs from and/or to a computer system(s) in Canada or to an electronic address that will be accessed from a computer system in Canada comply with CASL, and seeks to ensure that all CEMs sent by or on behalf of leadondemands,or using a leadondemands email address or using a device owned or provided by leadondemands, comply with CASL.
Policy Details
The Anti-Spam Policy describes leadondemands commitments relating to the provisions of CASL and electronic messages of a commercial nature sent leadondemands, prospective clients, and others, as applicable. From time to time, leadondemands may implement additional policies, procedures and/or practices as it relates to anti-spam measures.
Application
This Policy applies leadondemands who may be sending CEMs from and/or to a computer system(s) in Canada or to an electronic address that will be accessed from a computer system in Canada.
With respect to leadondemands operations, the Anti-Spam Policy has been adopted in compliance with the requirements of CASL, and leadondemands is committed to complying with CASL. All other leadondemands and procedures will be interpreted in a manner that is consistent with the Anti-Spam Policy and that promotes compliance with CASL to seek to deter damaging and deceptive forms of spam from occurring in Canada.
Consent
leadondemands obtains express, opt-in consent, unless a verifiable basis for implied consent or an exception to consent exists, before sending a CEM to anyone who has not had an existing business relationship with leadondemands within two years before the date on which the CEM is sent. Unless a valid documented basis for implied consent or an exception to consent exists, leadondemands also obtains express, opt-in consent for the sending of CEMs toleadondemands prospects.
The request for consent cannot be in an electronic message unless there exists a basis for implied consent to send the message. The request for consent must be sought separately within a communication (e.g. through a separate action such as affirmatively checking a checkbox) and cannot be bundled as a term of acceptance of an agreement. A verbal consent is acceptable where a record of the details of the consent is maintained in a database.
Form and Content of CEMs
All CEMs are required to comply with the form and content requirements of CASL, generally described as follows:
- identifies the sender;
- the sender’s mailing address;
- the sender’s telephone number or email address or link to a webpage; and
- an unsubscribe mechanism or withdrawal of consent from receiving CEMs from leadondemands and its subsidiaries
leadondemands takes steps to require that any third-party service provider who sends CEMs on behalf of leadondemands complies with CASL.
Storage of Relationship Details
A key component of complying with CASL involves maintaining records of leadondemands relationships with clients and prospective clients.
Each business unit of leadondemands required to create and maintain in the business unit’s Client Relationship Management (CRM) system (including, but not limited to, Benchmark, Salesforce), verifiable records documenting the relationships giving rise to implied consent, and verifiable records of express, opt-in consents obtained from leadondemands and prospective clients. “Clients” are defined as those organizations or individuals who have at least one open account or a contractual relationship with leadondemands Sat the relevant time. Organizations or individuals who have closed their last remaining account or terminated their contract with leadondemands are not considered leadondemands for purposes of this Policy.
Implied consent or express, opt-in consent is obtained in accordance with the CASL Procedures and recorded in the applicable CRM system in order to track the client and prospect relationships.
Records of express, opt-in consent and records documenting the relationships giving rise to implied consent are retained for a minimum of three years after ceases sending CEMs to the leadondemands client or prospect.
Commercial Electronic Messages
All leadondemands sending CEMs from and/or to a computer system(s) in Canada are required to comply with this Policy and related CASL procedures and processes.
A “CEM” is defined as an electronic message that includes content (for instance, text, hyperlinks, images or attachments) that:
- promotes, offers or advertises leadondemands or leadondemands products or services, or employees, or contacts;
- solicits business for leadondemands employees or contacts; and
- any other similar message that encourages participation in commercial
Examples include promotional event invitations (e.g., webcasts or leadondemands events), marketing newsletters, etc.
The following messages do not have to comply with the requirements applicable to CEMs:
- messages sent leadondemands about their business;
- internal communications about leadondemands business (including communications with leadondemands offices outside Canada);
- legally required notices, such as messages that are sent to comply with a regulatory requirement (e.g., material changes, required account activity information, etc.); and
- responses to requests, inquiries or
Messages that leadondemands email each other internally using a device that leadondemands owns or provides, or using a leadondemands email address, should be related to. leadondemands may not internally email each other offers, promotions, advertisements, or referrals unrelated to leadondemands business without the internal recipient’s verbal consent.
Compliance by Third Parties
All third-party contracts with service providers who may send CEMs on behalf of leadondemands must contain contractual clauses obligating the service provider to comply with CASL including the form and content requirements of CEMs.
Unsubscribe Mechanism
CEMs that are not exempt from requirements applicable to CEMs noted above are required to include a form of unsubscribe mechanism to facilitate the withdrawal of consent or do-not-contact requests within a period of time and in a manner that would allow leadondemands to process that request within 10 days of the date on which the unsubscribe, withdrawal of consent or do-not-contact request was made. This information should be maintained in the applicable database that tracks the client and prospect relationships.
All emails sent by leadondemands Pvt. Ltd. employees will be compliant with CASL and will include the option to ‘unsubscribe.’
You can ‘unsubscribe’ from our Commercial Electronic Messages at any time by visiting https://leadondemands.com/unsubscribe or by emailing do@leadondemands.com with ‘Unsubscribe’ in the subject line.
Policy Administration
The Anti-Spam Policy is maintained by the Compliance department of each Expertly legal entity and will be reviewed and updated, where necessary, and approved on an annual basis. Any changes to, or exceptions from this Policy require the approval of the respective Expertly Board or equivalent.
Review and Approvals
Expertly Compliance is responsible for review and revision of this Policy, subject to approval of the respective Expertly Board or equivalent. This Policy is subject to review on an annual basis, or otherwise as needed.
Enforcement and Audit
Compliance with this Policy, and any related procedure, may be reviewed by Expertly at any time. Failure to comply with this Policy, as well as any associated procedures, may result in disciplinary action in accordance with the applicable Global Human Resources Disciplinary policy or procedure.
